What are controllers like?

The I-control mindset is characterised by being results orientated and happier with thinking rather than with action. People with this mindset feel driven to create order.  Here’s a typical BrainMap for someone who has this way of thinking

I-control BrainMap

Controller's BrainMap

This way of looking at the world combines the characteristics of front brain thinking – looking foward, managing complexity, empathy – with the sequential characteristics of left brain thinking which deals with parts in an orderly and timely way and tends to be verbal rather than visual in its ways of processing information.

Because people like this tend to be organisers and analysers interested in detail they demonstrate precision thinking.

  • Predictable
  • Planners
  • Realistic and Balanced
  • Logical and sequential
  • Rational and Methodical

They can be recognised by being tidy and organised in their dress and environment and they are always focusing on the detail.

If you want to influence or sell to this type of person take time to prepare a logical case, offer alternatives and frame what you’re presenting so that the offer you favour is seen as being less risky and offering more control over the situation.

On no account try and use charm – they’ll be immediately suspicious. “Just give me the facts”.

They have a real role to play in business development – if you want to build your business past a small tribe of hunter-gathers you will need someone in your senior team who LIKES doing process. Without them you’ll continue to bump along the bottom.

Their focus is always on winning time to improve quality – doing less and accomplishing more. They simply don’t get what drives explorers who want to do new things for the sake of it.

To develop your skills in this area do things that force you to organise – build a collection, write a book, manage a project.

To find out more about how this mind set operates and the role it plays in company development have a look at this presentation.

Remember-  you can buy your own BrainMap here.

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