About the BrainMap

The BrainMap and Thinking styles

The Brain Map

The BrainMap model depends on how the brain is constructed. You probably know that we have a left side of the brain which deals with targets and is focused on logic and results and a right side of the brain which deals with vision and patterns. And that our frontal lobes deal with thinking and concepts while the brain stem at the rear is concerned with instinct and action.

The BrainMap ® shows us how we blend these patterns of instinctive vs. rational behaviour and left brain (convergent, results orientated) vs right brain (pattern orientation) perception to provide various archetypes of behaviour.

Put simply there are 4 main modes –

  • visionary (right, front, thinking, pattern),
  • analytic (left front, thinking detail)
  • entrepreneurial (left, rear, instinctive, results)
  • team players (right, rear, instinctive, relationships)

. You can see how these are related in the.

The diagram shows how a given individual has different amounts of preferences for each area and the BrainMap Tool will reveal where the individual’s centre of action is.

The pure forms have characteristic ways of thinking and behaving and they see the world – and in each other in quite specific ways. The BrainMap ® lets you analyse yourself within this framework and gives you a lot of information about how the pure types think. We use it primarily as an aid to developing marketing and leadership stories but it can also be used in coaching and for general self knowledge.

It contains a great deal of information about the characteristics of each main style of thinking and identifies another dozen or so more subtle variations. It also gives you some things that you can try to strenghthen areas that are currently not used as much as may be ideal.

It is an easy to use paper based tool and you can order it here

One Response to “About the BrainMap”

  1. Thank you for sharing the details. I found the details incredibly helpful.

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