Explorers are visionaries and early adopters. They explore options,  find hot-spots, are interested in R & D. They are excited about living the question.

Some are just pure explorers,  some are more interested in exploring new ways of relating to other people, while some are more interested in developing new systems. The highest expression of this trait is those rare souls who are interested in blending people and systems skills to build robust and sustainable systems.

This mindset is future orientated, self  motivated and is the most comfortable with complexity and ambiguity – at a premium in today’s business environment.

Tends to travel light and be focused on tools that help leverage the individual’s ability to get things done. Smart phones, how to use the internet for communication and collaboration – stuff like that.  Will always dress functionally – this can mean rohan or a good suit for a necessary business negotiation.

Field independence is what this mindset is all about.

Sometimes has trouble dealing with people who can’t keep up and will typically try and get a negotiating advantage by reframing or changing the context.  If you want to sell to them stress newness, possibilities and say you’ve chosen them because they’re well known to be opinion formers.

This is the first of 4 thumbnail sketches of the main archetypal behaviour styles the BrainMap describes. We’ll go on and consider how they relate to each other later – and what this means for your communication strategy.

If you would like to explore the BrainMap for yourself you can buy one here.

Typical Brain Map

BrainMap Output

If you run anything at all, you know your main challenge is connecting with people to motivate them – to buy things from you – to help deliver the goods and services you’ve created, to engage with other people.

You need a great story that connects you emotionally with others.

BUT. Other people don’t see the world the way you do.  To reach them you must tell your story from their point of view.

Enter the BrainMap. Devised by Dudley  Lynch of Brain Technologies Corporation, it’s a simple yet powerful tool to help you understand our own thinking and so that of our friends, customers and colleagues.  Understanding how different groups of people see each other makes you more persuasive because you can express your message in ways that your audience finds attractive and comfortable.

The BrainMap is part of a suite of products that help you

  • Understand how you think
  • Understand how your values have developed
  • Crystallise your purpose
  • Resolve conflicts
  • Be clear about how your respond to different situations and issues.

Self knowledge – the most powerful tool.

Dudley’s models and tools are really powerful but simple enough for practical people like you to understand and apply quickly for tangible results in your own environment.

This site describes tools, ideas, and workshops together with some examples of how The BrainMap has worked for other people like you.

The BrainMap itself is available mail order in the UK for £20 + post and packing.

Order your BrainMap here.